SEO is a great way for most small businesses to get more leads and sales. However saying that your going to do SEO is easier than implementing it. With so many companies offering SEO it’s hard to understand what package or service is best. One tip I would always advocate is speaking to current clients and drilling down into what they achieved and what you’ll be getting for your investment.
So let’s drill down into 3 essential SEO tips that will help your business increase it’s local exposure.
1 – Ensure that you claim and optimise your Google My Business and Microsoft Bing (Yeah that is worth it too) Listings.
Getting your GMB and Bing listings all sorted is paramount to your online success. Make sure that the info you have on there is 100% perfect – i.e. the same Name, Address and Phone as listed on your website.
Bonus Tip – Add in images and GeoTag them, as well as adding in Name, Address and Phone Number and Keyword related titles.
2 – Don’t just rely on Google
Google continually updates it algothism and you could fall foul of this, so my advice would be to spread your investment and time across various search engines.
Bonus Tip – Use sites like Yell and Yelp to further increase your reach. These sites are really strong so getting listed or even sponsored listings on these sites will further increase your exposure online.
3 – It’s a marathon not a sprint
You need to be marketing for the long-haul. Companies that have seen the best returns have spent years producing great content and growing their audience. You need to do the same.
Bonus Tip – Make sure you have a blog and update this weekly, your posts need to be informational and full of advice. If you want to gain trust you need to provide value.